Should Our Best Customers Pay More?
Is it fair to ask your best customers to pay the highest prices? Often, it’s the bully customers (“the squeaky wheels”) that beat the heck…
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Is it fair to ask your best customers to pay the highest prices? Often, it’s the bully customers (“the squeaky wheels”) that beat the heck…
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When a customer tells you they went with your competitor because your price was too high, what do you do? Generally, salespeople drop their chin,…
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Here’s how one of our clients found $500,000 in “easy money.” Most sellers understand how powerful a 1% price change is. (If the “power of…
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When was the last time you made a major purchase, like a car? Look back on how you shopped and interacted with the salesperson. Ask…
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I can make a room full of business owners change their minds about their pricing power with a simple game that takes two minutes. First,…
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